Advertising has always used surfing to promote products, services and brands. Whether you're selling beer, executive consulting, credit cards or portable cameras, there's always a surfer.
The most exciting TV commercials involving surfing, surfers and waves target all audiences. Whether you a man or a woman, young or old, black or white, it seems like the sense of risk, action, survival and lifestyle is always there.
Advertising agencies and creative marketeers can turn surfing into something else. The famous Irish beer Guinness, for example, presented one of the most famous surfing commercials ever. The draught stout ad was inspired by the 1893 painting "Neptune's Horses", by Walter Crane.