I popped into Wise this weekend after surfing OB. I was just looking around at the boards when a guy asked if I had any questions.
Well I did. Why were the boards so expensive?
The majority of boards Wise seems to carry are factory boards, milled out by machines. That's fine. I understand that production methods evolve. But I just had a board custom shaped for me by Pearson Arrow in Santa Cruz where the shaper met with me, surfed with me to see my style and then shaped my board.
The final cost was roughly $100 cheaper than similar boards at Wise (Rusty, CI, etc).
Frankly, I was amazed at how affordable it was considering.
Well, the guy at Wise was pretty adamant that CI boards are the best in the world and if I doubted that just look at all the pros that ride CI as opposed to Pearson Arrow.
In my opinion that's all branding and paying for a logo but this guy seemed to be so convinced that CI was "the BMW" of surfing that I was a little surprised.
I didn't want to get into it on a nice sunny afternoon (after all he's trying to make a sale) but I thought I'd ask the board.
Are CI boards superior to what a local team can do?
and are they worth paying for?












