Hidden Histories: The First O'Neill Surf Shop at Ocean Beach

There's gold in them thar sandbars!! :)

nice. thanks for posting this. I'd only ever seen the pic of the big sign on the great highway. the shot with the kids in the front is priceless. as is the "gold mining equipment" thing.

Is the gold mining thing a joke?

No joke, burro. In early 1960's Calif. gold country rivers it was common to see people in primitive wetsuits panning, sluicing and vacuuming for gold...and is probably still even more common today given the high price of gold and the superior wetsuit technologies.

His first shop was at 3518 Wawona.

One eye willy rules, I love jack oneil

I can't dial that number!?!! :)