Poll: Who is Schaler?

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Rant - Poll: Who is Schaler?

In your opinion, is Schaler (surfline's brave SF surf reporter):

1) a long-time, grizzled dawn patroller who drives up and down the peninsula every morning with his entire quiver in the back of his van checking out the waves with his reliable high quality Swiss optic binoculars and putting his reports in to Surfline via his satellite phone before getting in a session after he's made all his reports, making a trek back to the best spot on the day.

2) a cubicle dweller at the Surfline headquarters in SoCal who looks at the buoy/wind data and peers at the webcams every morning before he starts in on his IT chores keeping the surfline webservers happy. These reports are made 500 miles away from the subjects. This particular Schaler is more profitable for Surfline when compared to surf reporting method #1 but the reports aren't nearly as accurate.

3) a college graduate desk dweller in Mumbai, India (100% of college graduates in that country are fluent in English, more than here) who peers at the webcams and analyzes the buoy/wind data once a day during the lateshift at a massive offshore tech help center where he/she literally rubs elbows with his/her colleagues in the crowded work environs. This version of Schaler makes $4/hour and crafts his/her report in a location 8300 miles away from the subject. This offshoring method is far more profitable for Surfline than either #1 or #2 but the reporting is not reliable, mainly because this version of Schaler has never been on a surfboard.

4) an artificial intelligence program written by some geek named Schaler who is qualified to do this because he has seen photos of waves on the Internet. This program, which runs every day at dawn on one of the Surfline servers, inputs the buoy data, the wind data, the digital webcam feed, runs the data through its algorithm and spits out the output which is usually a variation of: "jumbled up peaks with plenty of warble and bump along with the occasional rideable shoulder". This method of surf reporting is by far the most profitable. No salary or benefits for this cat, just a one time programming fee but the reliability of the reports is almost random.

You've all seen the reports. Who is Schaler?

12

friscohio
1 year ago

Hah! :D While it's probably #3 (from Bangladesh, I contend), #4 still seems like the most believable.

piss_shiver
1 year ago

Combination of 1/2. 1, declining into 2.
RIP SANDDAB

David
1 year ago

For the longest time, I believed and trusted it was #1, for, what else could be right and true? The disillusionment came from Surfline itself, which recently has been offering "no report because there's no cam stream." Oh, I see; so the report is dependent on the cam stream, then? And when the cam is covered by rain or muck, the comment is a vague lamentation about fog and wind, but doesn't even mention surf. And finally, I've been noting recently that Schaler covers Santa Cruz as well, another nail in the coffin of #1. Oh well. I guess I hope it's #2, then.

saltychump
1 year ago

Schaler is Duckdive. Think about it.

surfergrrrl
1 year ago

@surfline told me they have someone look at the cams, that it's "better for the environment" than someone driving around for an in-person surf check. Whether said person is local, SoCal, or on the other side of the planet... who's to say.

friscohio
1 year ago

"Know before you go" sounds like they are doing the Go before you know part for us. But really they know as much as anyone staring at the cam. That's what gets me. Sure is fun to bag on Schaler though.

piss_shiver
1 year ago

The only guy that knows before he goes:

Cazart
1 year ago

___ He's that mountain lion in Woodside.

___ He's the reason Maverick's lost its sponsor.

___ He's Qaddafi.

piss_shiver
1 year ago

Man someone should write some Schaler fanfic :)

hasbro
1 year ago

Ready are you? What know you of ready? For eight hundred years have I trained Schaler. My own counsel will I keep on who is to be trained. A Schaler must have the deepest commitment, the most serious mind. This one a long time have I watched. All his life has he looked away... to the future, to the horizon. Never his mind on where he was. Hmm? What he was doing. Hmph. Adventure. Heh. Excitement. Heh. A Schaler craves not these things. You are reckless.

fullybrah
1 year ago

i'm schalericus! and so's my wife!

piss_shiver
1 year ago

A+ fanfic!!! :D

Zurffy
1 year ago

As a comparison, here's the Surfpulse.com report this morning...

"Ocean beach is currently shrouded by lots of gray clouds, making it nearly imposible to se the surf. From what I could barely see the waves are in the 2-3 foot range. It looks mixed up and sloppy. I would say that its barely rideable. If you have a bigger board and your jonesin for a surf, its not a terrible idea to paddle out but dont expect anything great. It looks mushy and pretty crumbly. Winds are blowing from the southwest, giving it that mix of side shore and onshore."

That's what I call a real report on the spot from a real person! Typo's and all....
Schaler, not so much. 2, 3, or 4 makes no difference to me; Equally untrustworthy.

sticker
1 year ago

Do people honestly read the Surfline reports & rely on them? I haven't read a report in years. Even Surfpulse, I generally don't read except for after the fact. Buoys, tides, and wind readings are your friend.

saltychump
1 year ago

Schaler, aslo known as Kevin, JonJon, Sam and many others is Jonathan Ridley Schaler of Huntington Beach CA. He never went to college, nor did he ever surf but he is one of the wealthiest men in Orange County. His "Surfline" internet company has made him a billionaire many times over. Schaler's innovation is the repackaging and reselling of internet information from buoys, cameras and most importantly, other internet sites such as "Stoke Report".

His keen eye for Southern California surf culture and the Professional contest circuit has made his internet site extremely popular in places as far away as San Francisco, CA, where anxious surfers await his every word for tips on fashion, surfing moves and even when to go surfing.
By charging 75 dollars per year, plus lucrative advertising deals , Schaler is thought to receive over $35 every time someone looks at a web page on his site. With low R&D expenses and very low labor costs, it is expected that Schaler's business will quadruple over the next 4 years as the number of surfers does the same.

Closeout
1 year ago

Mumbai, India

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