Rui Ribeiro is the creative director/owner of Magic Quiver in Ericeira, Portugal. Frustrated with the shortboard/thruster scene, Ribeiro sought out alternative shapes and the result was the creation of his surf shop. We spoke with him to learn more.
What is your background as a surfer?
I’m 37 now. I got started in bodyboarding at 14 and got into surfing in my early 20’s. I was never a great surfer, surfing mostly on weekends and after my kids born. I just never seemed to have enough time. About 6 years ago, I was looking for alternatives to my shortboard. Tired of fighting with small thin boards that needed a skilled and more fit surfer to work well, I started looking at the web for alternatives.