When I first heard about San Franpsycho, a self-given name for a group Ocean Beach surfers, I imagined prototypical surfing locals: Rowdy, in-your face and really good in the waves. They had a few surf movies, all subtitled “Wet and Wreckless,” that emphatically drove home this impression.
“Oh yeah. The movies were just that. We were a bunch of degenerate surfers, partying and being crazy,” agreed Andy Olive, one of the stars of the San Franpsycho films.
But things are changing for San Franpsycho. What started as a self-congratulatory nod to local surfing in San Francisco has evolved into a citywide clothing brand that is gaining a quite a following, with shirts sold in boutiques throughout the city and a new storefront in North Beach. The brand is also expanding beyond San Francisco — its shirts are now sold in Williamsburg at Mini Mini Market on Bedford Ave.
