In 1995, Keala Kennelly showed up to Hossegor, France for a competition en route to qualifying for her first year on the ASP World Tour. Most of the best female surfers in the world were there. In the final, Layne Beachley and Rochelle Ballard paddled out for what many expected to be a memorable heat. As they hit the water, a voice blared over the loudspeaker to inform the crowd that the bikini contest was starting. Music pumped, models in g-strings and high heels began to prance up and down a makeshift runway. The majority of the crowd stopped watching the surfing entirely. Some of the judges missed scoring waves because they were leaning out of their tower to try to get a better look at the bikini models. Out on the fringes of the crowd and the music and leering eyes, Beachley and Ballard finished their heat.
