The Wavestorm is sold at Costco. It’s produced in Taiwan and shipped in bulk, with its custom aspects limited to white stripes on a blue deck, or the other way around. Rubber fins, stock leash, pre-installed traction. Easy on the wallet and hard to ding, the board has become the centerpiece of suburban quivers.
At its core, this source of soft-top stoke actually has a lot in common with another recent alternative craft trend. The alaia revolution saw a loss of fins and a return to retro—a rehash of a foregone era. Founded on merits of soul and craftsmanship, alaias were an instant hit within certain circles, despite the obvious hindrance of a surfer’s ability.