Joe Writes: When I first heard about Isurus, a small company making suits in Montara, California, I was pretty excited. As someone who has surfed their whole life in cold water, it makes sense to me that the people designing suits should live in a place where they actually need one.
I’ve spend a lot of time surfing north of Monterrey, most of it freezing my *ss off. Starting a wetsuit company on that stretch of coast is like selling sweaters in Scotland — it just makes sense. So I got in touch with Isurus, requested a test suit, and did a little reading.
In addition to their geographic advantage, this company is clearly willing to think outside the box. They use a lot of Yamamoto — hardly groundbreaking there — but they also looked beyond surfing to tweak subtle but important aspects of their design. Personally, I’m never going to swim and then bike and then run anywhere, but the Isurus guys weren’t afraid to turn to the highly competitive realm of triathlon to mine some insights.
