Will China become Surfing's Next Frontier?

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Off the coast of the South China Sea, on the island of Hainan, stands a 1,600-square-foot “surf facility” in an area the Chinese Government hopes will soon become a major surfing destination. The island, complete with its tropical climate, swooping beaches, and surprisingly hospitable lineups, has plenty of potential for fulfilling the government’s grandiose dreams of creating a “Chinese Waikiki.” There’s only one problem: currently there is no real surf scene in China. There are more than 1.3 billion people living in the country and only a few dozen of them call themselves surfers. But if the hopes of the Chinese government and a few major players in the surf industry come to fruition, all of that could potentially change.

In October of 2011, under the banner of the Swatch Girls Pro in Hainan, the ASP took a historical step for professional surfing when it sanctioned its first event in China. The announcement from the ASP was initially met with varying degrees of speculation that included some surfers taking issue with China’s checkered history with human rights violations, but come the conclusion of the contest, the widely accepted view was that professional surfing’s first venture into China had been a success. The figurative path had been cleared and in the coming months, the ASP would continue their venture into China yet again, holding the ISA China Cup and the 4-star Hainan Cup in January of this year.

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Tenderloin tom
33 weeks ago

The last line is the best : "It may also help Chinese people to realize how important it is to protect the environment—so many beaches are damaged by pollution in mainland China.”

h2ohkook
33 weeks ago

1.3 Billion new surfers, sweet! So much stoke

sharkturd
33 weeks ago

@ohkook, exactly! But, hey, as long as they don't call out their surf spots there should be no problem. Right?

Purpeana
33 weeks ago

I thought this was a good article and brought up some valid points. As someone who is 100% Chinese (Cantonese) I'm pretty confident that surfing will never become mainstream in China for many of the reasons the author points out. Chinese people, especially the younger generation just like to eat, shop, play video games and play online. Doing "outdoorsey" stuff is not a part of the Chinese culture. Ironically, swimming is a hugely popular sport, but again, it's an "indoor" sport.

Hainan Island is also kind of far from the major urban centers of Hong Kong, Shanghai, Shenzen, etc. and a majority of Chinese people want to be in the cities, and not live near the beach. I definitely agree with the author that the "beach/surfer lifestyle" is not something a majority of Chinese strive for. It's all about name brand shit, having a nice car, status, having a good education/career, etc. Basically the opposite of what the surfer lifestyle is all about. But, that's fine by all of us. Less people in the water is always a good thing.

SS Kaboom
32 weeks ago

They make all the boards for the D-bags that show up at The Beach.

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